Tudor Whiteley UX Design Leader

Design leadership for trust-critical products

I build design organizations for products where trust is the product.

Fifteen-plus years of turning what users actually do, not just what they say, into product decisions across government, healthcare, education, and consumer mobile.

Start with the work How I lead
Millions of Ontarians served by platforms I lead design for
6 vendor companies under one design governance practice
1,000+ residents in co-design sessions I led
15% support call reduction traced to a single fix

Featured work

Selected engagements

  1. Designing the conditions for trust in public health AI

    A province-wide public health service was about to bolt AI symptom assessment onto a service listing.

    I reframed the evaluation around trust conditions, not model performance.

    Read the case study

  2. Zero to one for applicants the system could not see

    International applicants were routed through a domestic flow that structurally could not serve them.

    I do not wait for research budgets. I find the closest source of user pain and systematize it.

    Read the case study

  3. Research at provincial scale: 1,000 Ontarians and the vendors in between

    A structured research plan stalled twice against the residents it was meant to serve.

    We redesigned the sessions live. The method bent to the people, not the reverse.

    Read the case study

How I lead

Since 2008 I have run design teams on the same model: small groups explore, one owner executes, peers review. People develop by strength. Decisions get made on evidence.

Read how I lead