UX Designer · 15+ Years

Tudor Whiteley

Fifteen-plus years of turning what users actually do, not just what they say, into product decisions across government, healthcare, education, and consumer mobile.

“Pay attention to what users do, not what they say.” Jakob Nielsen
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What I Do

Sustainable design solutions, built with the team around them

For over 15 years I've embedded UX best practice into organizations' Agile development pipelines, translating between design and development, and guiding teams toward sustainable solutions that work and produce results. I build that alignment through collaborative community, in every company I've worked for.

Portrait of Tudor Whiteley outdoors

Selected Work

Five case studies, five different problems

Government · Small Business

CDAP Application

Successful CDAP Application

The Canada Digital Adoption Program (CDAP) is a government initiative helping Canadian businesses adopt digital technology through grants and zero-interest loans. I steered a local nursery through a successful CDAP application: a strategy to enhance its digital presence with clear business objectives, user-centric design to improve navigation and engagement, KPIs including increased page views and reduced bounce rates, mobile optimization, and user feedback tools to improve customer satisfaction and retention.

  • Grants & zero-interest loans
  • User-centric design
  • KPI-driven strategy
  • Mobile optimization
  • Customer feedback tools
CDAP program title slide with a maple-leaf circuit icon over a farm and city skyline

Healthcare · Community Research

Crowd-Sourced UX Redesign

Crowd-Sourced UX Redesign

Ran an ideation session with 300+ participants, including healthcare professionals, caregivers, seniors, individuals with disabilities, and Indigenous users, collecting over a thousand data points on interactive Miro boards. Developed four personas (healthcare professional, caregiver, Indigenous community health worker, individual with disabilities) and synthesized findings into a 40-page discovery report with a roadmap for platform enhancements.

  • Integration & coordination of services
  • Ease of use
  • Comprehensive & accurate information
  • Accessibility & inclusivity
  • Virtual services & tools
Health811 platform screens, including the home page and health-service finder

EdTech · Mobile

Conversion to Mobile

Conversion to Mobile

Analyzed existing user flows for OCAS' college application service, identified bottlenecks, and produced detailed wireframes. Adapted the platform for mobile, including touch interactions, thumb-friendly zones, legibility on small screens while collaborating closely with Development, Product, and Project teams, with iterative user testing throughout. The result: a mobile application with a seamless, audience-tailored experience.

  • User flow analysis
  • Wireframing
  • Touch & thumb-zone design
  • Cross-team collaboration
  • Iterative user testing
OCAS mobile app screens showing a student application dashboard and program search results

Security · Usability

Balancing Security & Usability

Balancing Security and Usability

An overly rigorous password policy at OCAS caused user frustration and a surge in customer support calls. I conducted research plus 1-on-1 usability testing to identify pain points, then simplified the password policy while maintaining robust security.

  • 1-on-1 usability testing
  • Pain-point research
  • Security & usability balance
  • Policy redesign
OCAS International Application Service sign-in screen with email and password fields
0% reduction in help-line calls after the redesign

Consumer · Mobile Messaging

BBM

BBM (BlackBerry Messenger)

Led prototype designs for BBM across the PlayBook and BlackBerry's new smartphone lineup. Conceptualized and executed an innovative emoticon tool for BBM, collaborating with Project Management, Product Management, and Development teams, with user feedback woven into every design stage.

  • Prototype design
  • Emoticon tool
  • Cross-team collaboration
  • User feedback loops
The BlackBerry Messenger (BBM) app icon

Career Highlights

Fifteen years, in five lines

  1. 01

    Led BlackBerry Webmail's usability testing.

  2. 02

    Designed and developed a portal used by every Canadian Mazda dealership.

  3. 03

    Led a 14-member design team that developed Hockey.com and Golfcourses.com.

  4. 04

    Selected as Artist in Residence at Microsoft's Seattle campus.

  5. 05

    Decreased OCAS' customer service calls by 15% with a single UX fix.

Background

Licenses & Certificates

Professional Development

  • Fierce Conversations Training
  • Agile Methodology Training

Education

  • McMaster University Honours Bachelor of Fine Arts
  • Sheridan College Post-Graduate Degree in New Media Design

Toolkit

  • Adobe Creative Cloud
  • Figma
  • Sketch
  • Miro

Interests

  • 3D art
  • Green energy
  • Electric cars

Activities

  • Backcountry canoeing & hiking
  • Coaching soccer
  • Founding member, Puslinch High Speed Volunteer Group

Let's Connect

Always happy to chat about design, product, or a role that might be a fit. Reach out anytime.

I'm reachable directly: no forms, no gatekeeping.

Email me LinkedIn Résumé